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Virtual Production for Sonic

Valentines Day Shoot with pink fluffy heart shaped clouds

in 2023, MotR was thrilled to be involved with the on-screen content (VAD) developed in Unreal Engine for the commercial shoots for 15 spots for Sonic's Drive-In. Their new location designs did not yet exist in full in the real world, so we were able to take their CAD data and develop our own lifelike virtual scene depicting the latest architectural details for their upcoming sites to be incorporated into their commercials directed by Trevor Shepard of We partnered with RiTE Media to develop, optimize and run interactive elements like lighting, dynamic trees, clouds and driving cars throughout the multi-spot production.

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