Blending tech + design to create work that's both personal + functional.
Founded 16 years ago as a full-service CGI studio, MotR's spirit and purpose have grown into the spaces beyond. We are a diverse, tech-forward production studio that combines traditional and emerging technologies to create engaging digital content.
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virtual reality (VR)
By presenting your message through a unique perspective, Virtual Reality leaves a lasting impact on your audience. With VR, once the viewer puts on a headset, they become a part of your full-sensory experience (including sight, sound, and in some cases, touch). Free from distraction their focus is fully engaged on the media presented, evoking strong emotional responses and sharp increases in memory retention.
A Stanford study found that VR users experience more impactful emotional connections with materials and messages than those whose view the same content via more traditional mediums. VR users were also more pro-social and engaged over time than their traditional user counterparts.
Researchers at the University of Maryland studying the efficacy of various digital training solutions found that VR users exhibited the highest recall accuracy, at least 12% higher than those who used other learning solutions.