By presenting your message through a unique perspective, Virtual Reality leaves a lasting impact on your audience. With VR, once the viewer puts on a headset, they become a part of your full-sensory experience (including sight, sound, and in some cases, touch). Free from distraction their focus is fully engaged on the media presented, evoking strong emotional responses and sharp increases in memory retention.
Augmented reality apps have many practical applications in almost all sectors but there are currently 3 areas in which it is being deployed with the most success currently.
AR experiences are based on hybrid views of the world. By creating an experience that integrates your product or service into your audience’s world you are able to establish a personal connectivity with them that far surpasses other mediums. AR apps open up the ability for them to see your furniture in their bedrooms, tile on their kitchen walls or car in their garage. Furthermore, If you build your experience around their devices front facing camera and you can make your user the canvas for your experience, allowing them to virtually “try-on” your makeup, glasses or clothes from wherever they are. It is the ultimate form of personalized shopping.
Learning and Training
With augmented reality educators and instructors can take their learning out of the classroom and into the real world. Auto technicians can walkthrough engine repair sequences with ease when the step by step process is laid over their view of the engine compartment. Students can better visualize the universe by pointing their phone to the night sky to help locate and identify planets and distant stars. Historical site visitors can see ancient cities rise from the dust, rebuilt on the ruins of their ancient foundations.
Our brains are incredible machines, capable of recalling, filtering and sorting an array of knowledge and sensory input to help us complete complex tasks. Despite all of this, our successes are limited by our ease of access to actionable data. What if a surgeon could have real-time visualizations of patient vitals, access to scans, tests and a library of medical guidance readily available within their field of view while working in the OR. Or picture a repair technician on a busy automotive assembly line who is able to call up real-time and historical machine diagnostic data to help troubleshoot a problem and then schematics and manuals to walk them through repairing it. Augmented Reality can help reduce inefficiencies and improves productivity in nearly all settings.
With AR you not only control the design, but more importantly can shape the context in which you want your audience to interact with your media. Whether you want to personalize interactive product demos, or guide users step-by-step through complex procedures or techniques; the medium is flexible and scalable enough to adapt to your needs. Augmented reality is a modern, evolving solution that helps you create powerful, engaging and buzz-worthy interactive marketing experiences and engagement tools.