Photoreal in milliseconds - developing an Unreal product rendering pipeline.
16 years ago, when MotR first started working in photoreal rendering, we spent a hefty amount of effort prosthelytizing the benefits of moving product photography fully into the CG realm. Back then, it wasn't as clear to everyone that one could achieve truly beautiful, photoreal product imagery entirely in the digital world. We trumpeted the benefits of localization, quality consistency across lines, the lack of need (or minimal need) for retouching, etc. These were all brand